Review summary
Customers consistently praise the food for its palatability, noting that even fussy dogs and cats enjoy it. The high quality of ingredients, visible health improvements in pets, and overall nutritional value are frequently highlighted. Many reviewers also appreciate the fast, reliable delivery and order processing, and describe customer service as helpful and responsive. Additional positive feedback mentions the convenience of ordering, user-friendly website navigation, and well-designed packaging and trial options. Some customers express concerns about the high prices and delivery costs, indicating that affordability could be improved. There are also occasional negative remarks about specific customer service experiences and suggestions that the website or packaging could be enhanced.
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Verified
Fantastic healthy treats and click bits for training
I've used Platinum fit sticks and click bits for many years, they are fantastic healthy high quality treats for dogs. All of my dogs absolutely love them. They have high quality ingredients and no rubbish/filler in them, which is what I want, the best for my dogs. I hadn't bought the click bits for a few years but I have a new dog so I ordered some for training, I was sad to see they now come in a bag instead of the original tub, much less for your money and now only available in 1 flavour. Bring back the tub of click bits please. I'm going to have to use the tub that the fit sticks come in (used to be same tub for click bits), however it takes 2 of the bags to fill the original tub!
Verified
I’ve used platinum in the past for a previous dog very happily
I’m now trying it on my 6 year old standard poodle. He happily has a diet of raw food but I’ve blight the platinum to use on holiday
At present I’m feeding half raw and half platinum to get his tummy acclimatised to the change
All seems well
Verified
Meat Crisp for cats
We first started buying Meat Crisp after getting a sample from our cats fresh/frozen food supplier. We then got a kitten who prefers dried food so it was the obvious choice - it’s as good for them as the fresh one. We recently ran low and paid £32 for a premium brand from a pet store - they won’t eat it!
Verified
One stop shop
It is so very easy to order and navigate the website
However the most beneficial reason for choosing Platinum is that the products are superb, the Dog kibble was a ‘game changer’ for me.. all my dogs have been very difficult with getting them to eat biscuits, but they all will eat Platinum and only Platinum! It is made from high quality ingredients and you can tell that.. you need go no where else!
Verified
Best kibbles out there
I feed my dogs home cooked food in the evening. But in the morning they get their kibbles even scattered in the garden or in their snuffle mat. I’ve done extensive research and for me the quality and ingredients of Platinum kibbles are just the best, and my dogs absolutely love it now for years even though they are spoiled by home cooked food.
Verified
My little one loves Platinum. Have been buying it for years and stupidly changed to another brand, just to give him a bit of variety. But he refused. So we're back to Platinum. Really shouldn't change a good thing
I love that there is a lower fat variety. That means I can give him the odd treat in between.
Verified
Absolutely love the quality of the food, I recommend it to everyone. Only thing I think could be better is the cost! I stick with the chicken as it is the cheapest, would like to offer my dogs other flavours but they are significantly more expensive and due to having two large dogs it’s unaffordable for me. I like the new light and senior options but again they are significantly more experience. Fabulous food but hoping you’ll consider bringing down the cost a bit???
Verified
old dog will only eat this flavour pork.
I have a very old dog & having tried most dog & cat food with no luck.
A friend gave me a small amount of the pork & chicken flavour to tr6.
Well dog rejected the chicken, but woofed down the pork variety, wonderful.
I order some the next day & it arrived the following day.
Doggie is now very happy & so am I..
Verified
My 7 year old Biewer Terrier is a very fussy eater, she is eating Platinum dry and wet food with no problems. She diesnt like to eat the same flavour 2 days in a row, so maybe being able to mix and match more flavours would make like a bit easier.
Verified
Great food. I have a very very fussy dog and have tried every possible dry food out there and this is the only one she will eat. I think the mini pelts make all the difference. Very quick and easy ordering and delivery arrived very quickly too. Would highly recommend.
Verified
The dogs love this food, particularly the smaller one who is extremely fussy, he doesn't have to be cajoled to eat any more and in fact will hover round my feet waiting for it. It has taken me a few false starts to find the combination they prefer but finally we have it and I am about to make an order.
Verified
At the moment 🤞🤞🤞 my two fussy eaters like it.
They always preferred dried food (kibble), and l left wet food, I tried every brand on the market from supermarket own brand to high end frozen 100% meat, all to no avail.
They have been on Platinum for a little over a week and still going strong.
It is very convenient to serve and no waste.
Verified
Saved my cat
I was having trouble finding a good quality cat food that my fussy rescue cat would eat. I tried them all, from bad supermarket food to raw food. I discovered Platinum air dried food and my cat was so happy. She took to it straightaway. She has gone from a skinny sad cat to an energetic fit cat.
Im usually against feeding dried cat crunchy, but realised Platinum is actually really good food that is air dried. No nasty additives. I have just introduced her to a food puzzle feeder ball to make feeding a bit more interesting for her.
Verified
Two of our cats took to the new food straight away and love it, the other is still ignoring it.
We are mixing a little with his normal kibble but he manages to avoid it, however we will persevere because I particularly want this boy to move onto the sterilised version. I would like him to lose a kg to get down to 12 kg, but at the same time feed him a quality food like Platinum, other “light” foods are full of rubbish fillers.
Verified
Quick delivery. Always put in right place.
I do think the website to order more is more tricky. I always do it but I am always afraid it’s not going to remember me. Is there a way of doing a repeat order (not as a subscription but just showing what you had last time)
Verified
I was recommended this food by my dog’s breeder and am very happy with it! My dog loves it and, in eight years, her teeth are in such good condition, even the vet was impressed! I buy the dry food, it’s excellent
Verified
Top quality 👌
I usually feed raw to my dogs but I have switched one of them to platinum due to her being in whelp and I intend to wean her puppies onto platinum too. It is a top quality food and I have recommended it to several people over quite a while now.
Verified
Good quality product and service
I have used the products before, so knew what I wanted. The website is easy to navigate and cost is clear. Delivery is very quick. The dogs enjoy it....a change to the quality food I have been using and will use again.....good to have an alternative to give variety....suits tums!!
Verified
We show some of our dogs and our male has gone from scrawny and poor coat and a very picky eater to a really well cover dog in excellent coat so much so that he won the dog CC at 2 shows and is now a Champion, we and he loves your food.
Reply from platinum.co.uk
Thank you so much for sharing this wonderful review. We are absolutely thrilled to hear the difference PLATINUM has made to your boy, from a picky to looking and feeling his best.
A huge congratulations on his amazing show success and becoming a Champion. Winning the Dog CC at two shows is such an incredible achievement, and we are so proud to have played a small part in his journey.
Thank you for trusting us with his nutrition, and we wish you both many more happy, healthy, and successful days in the show ring!
Verified
Fantastic product, well received by my picky eating moggies - high quality full of essential ingredients to keep my babies healthy - can’t recommend this product enough - thank you Platinum 👍