platinum.co.uk
Reviews:

4,828 total reviews   907 reviews in the last 12 months

4.86

Excellent

4,828 total reviews
907 reviews in the last 12 months

5
91 %
4
6 %
3
1 %
2
< 1 %
1
< 1 %

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Review summary

Customers highlight several positive aspects, including that even picky pets enjoy the food's taste and texture, leading to improved mealtime experiences. The high quality of ingredients and noticeable improvements in pet health, such as better digestion, shinier coats, and increased energy, are consistently praised. Reviewers express trust in the brand's nutritional claims and appreciate the fast delivery, straightforward ordering process, and helpful customer service. The availability of various flavors, product types, and sizes also receives positive feedback, as does the ease of use, portioning, and packaging, which simplify feeding routines. Some customers, however, express concerns about the high or increasing prices, which can impact their ability to purchase regularly. Additionally, while there is appreciation for the variety offered, a few reviewers wish for an even broader selection, particularly for specific life stages or pet preferences.

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Reviewsplatinum.co.uk

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Community member 
1 Reviews
 Verified
My beautiful Cavalier king charles spaniel is 2yrs old, shes been enjoying lamb and chicken dry Platinum for 18months . She doesn t like vegetables, except pumpkin, and i ve tried her on many other types of dry dogfood but the Platinum is the only one she will eat , which says it all ! It would be great if you could make a salmon flavour dry food, as she absolutely loves the salmon stars 🌟
Community member 
1 Reviews
 Verified
I have recently recieved my batch of cat food and can I just say..... wow... I have never seen my cat go for something so quickly she is a very fussy eater and I was totally shocked as to how quickly she has taken to it I do hope she continues to enjoy it I have the trail packs so will be shocked if this continues but oh my I am well impressed upto now 😀
Community member 
2 Reviews
 Verified

I care about my cats' diet and health

I care about my cats' diet and want to keep them healthy at all life stages. I like that Platinum food is high in good quality protein - just what cats need to thrive. Both our cats instinctively love it - as it has a natural meaty aroma and looking at the empty dishes it must taste delicious too.
Community member 
1 Reviews
 Verified
I recently looked at several different dog food options. The best that came out top was Platinum, for both price and quality. On of the worst and yet the most expensive was a company who used lots of fillers, low in quality and was twice the price, be aware of butternut! My favorite thing was 3rd party testing. Just a brilliant product that my dog likes .
Community member 
1 Reviews
 Verified
I have had an awfull job trying to find a food that my dog will Eat I finally found one called Sabre which she sort of liked for a whole year, but to my horror the suppliers have not had any stock since February and still no sign of that changing. I decided to call Platinum to see if they could help and they said to try one of there variety packs for free. She loves the chicken so a big thank you to platinum you have been great
Community member 
1 Reviews
 Verified

A stand out premium dry food

I love the fact this dry food is such high quality and stands out from other even premium brands. My cat really likes it - I noticed he was quite addicted to a previous brand because it was full of ingredients to get them addicted. I supplement with fresh wet food too like chicken and fish but it's so nice to trust this brand is giving him what he needs. Maybe a supplementary wet food would be good too.
Community member 
1 Reviews
 Verified

This Opened My Eyes About Dog Food, Quality Ingredients Matter! TEN STARS.

My Border Collie had ongoing issues with his second stool of the day being too soft. Within around 24 hours of switching fully onto Platinum Adult, there was already a very noticeable improvement. He has also been dealing with a persistent rash on his stomach for quite some time and is still receiving treatment for it. That issue is not resolved yet, but I’m hopeful that improving the quality of his diet may also help support his skin condition over time. Before this, he was fed Royal Canin Adult Medium. Looking back now, I personally feel I trusted the branding and marketing too much instead of properly examining the ingredient list. What immediately stood out to me with Platinum was the high fresh meat content and the clearer, more transparent ingredients. In comparison, I became increasingly disappointed seeing vague terms such as “meat and animal derivatives” on other foods without clearly stating exactly what is in them or in what quantity. At first glance, Platinum does appear more expensive. However, after properly comparing feeding amounts and ingredient quality, I no longer believe that is really the case. Because the food is more nutrient-dense and higher quality, considerably less has to be fed by weight. I also strongly believe in the saying: what you save on dog food today, you often end up paying out many times over at the vet later. This review is only based on my early experience, but the improvement in digestion alone has already convinced me that changing to Platinum was the right decision. I genuinely wish I had looked more closely at ingredients and made the switch much sooner.
Community member 
1 Reviews
 Verified
Our Westie had become a very picky eater, after scouring all the different foods I decided to choose Platinum after reading the food preparation and quality. She loves it, which is great, and so much better than feeding a mixture of kibble and wet food, hopefully she’ll stick with it.
Community member 
1 Reviews
 Verified

My cockapoo is the fussiest dog she loves platinum

My cockapoo is the fussiest dog i have ever known i have tried just about everything. A lady who has six told me about platinum so i purchased a few testers she absolutely loves it thank you ots fresh packed with good food not kibble or dried out food that need water i would recommend platinum food to anyone who has a fussy dog.
Community member 
1 Reviews
 Verified

Quality Food

I mainly use Platinum as treats because it is so delicious, but as a complete food doesn't fill the dogs with rubbish during training. Recently my 15 year old has become quite fussy, so she is now on Platinum full time. I also use it for holidays as I need to take a much smaller bag to feed everyone than with a normal kibble or raw food.
Community member 
1 Reviews
 Verified
I had Betty on your wet fish for a long time. She got better and her coat grew again. So better I fed her tbe sane as before her allergy - various meats etc and she got it all back again. So now she us back on your wet fish. Fingers crossed!

Reply from platinum.co.uk

Thank you for sharing Betty’s story with us. 💛 We’re so pleased to hear that she did well on our wet fish food and that you saw such a lovely improvement in her coat. 🐾 We’re keeping our fingers crossed that she continues to do well now she’s back on fish! Please give Betty a cuddle from all of us at PLATINUM. ❤️
Community member 
1 Reviews
 Verified
My old puss is 17 now, all the time i have had her, she has refused meat- even the good stuff. 2 years ago i heard about Platinums high meat content and I switched her to it. and she has taken to it ! She hardly goes out anymore, content to lay in the window and watch the world go bye but she is still alert.
Community member 
1 Reviews
 Verified
Oreo is a black and white short haired, currently weighing 6kgs, our vet is not happy, but he is an indoor cat as we live near a busy road. We have tried a light version of his current dry food, which seems to leave him constantly crying for food, I was recommended this from a family member who very kindly gave me a few hand fulls to try him on and he loved it, he seems very content and full, he isn't crying for more after he has eaten, happy cat, happy cat owner, hopefully in 2 months time happy vet, thank you Platinum I will be back
Community member 
1 Reviews
 Verified
My dog suffers from seasonal and environmental allergies making his paws itchy and red from biting them. Moved him onto Platinum veterinary pork flavour and he has always been fussy with his kibble. Wouldn't eat it straight away. When I put his food out now he is crying when I take too long he licks bowl clean and his poos are so much better. Coat shines beautifully now. Definitely made a difference. Ordered the night before and it was delivered the following day
J H
Jen H.
1 Reviews
 Verified
My dogs love the mini bite food and will be a returning customer, I did find entering my address difficult as the website would not accept my full address and still not right, the parcel did arrive safely, highly recommend the small bite.
Community member 
2 Reviews
 Verified

Quality at a price

My Golden Retriever likes this food, to stop her getting bored with the same flavour I buy 3 x 5kg bags of differing types. Expensive but hopefully high quality. Doesn’t seem to adversely effect my dogs digestive system.
Community member 
1 Reviews
 Verified
My cats love these biscuits. Unfortunately they are out of my price range for regular food so we use them as treats instead of dreamies (which were their favourites) we now use these as treats instead. They are still getting a better diet now, just a more affordable way, and they work out cheaper than the junk this way! Win Win!
Community member 
1 Reviews
 Verified
I used Platinum chicken for a number of years and had great results. We have since taken on working Labrador who is now 14 months old. Wren didn’t taken to the chicken so I tried her on the Turkey for sensitive tummies and she is not looking back now. The foods helps prevent gastric torsion which for me is a great bonus. Wrens coat is shiny and she is full of energy and wellbeing. A friend recommended the food to me who breeds and shows and who I hold in high esteem. Thank you
Community member 
2 Reviews
 Verified
The product is excellent. My dog enjoys the food, both chicken and beef. However the cost of delivery has become very expensive. Whilst I appreciate that costs like this are inevitable especially when I live in N.I. and not mainland GB it is making the continued purchase of the food so costly as to be untenable so I unfortunately and reluctantly am looking at new sources of food for my best friend.
Community member 
1 Reviews
 Verified

Fantastic healthy treats and click bits for training

I've used Platinum fit sticks and click bits for many years, they are fantastic healthy high quality treats for dogs. All of my dogs absolutely love them. They have high quality ingredients and no rubbish/filler in them, which is what I want, the best for my dogs. I hadn't bought the click bits for a few years but I have a new dog so I ordered some for training, I was sad to see they now come in a bag instead of the original tub, much less for your money and now only available in 1 flavour. Bring back the tub of click bits please. I'm going to have to use the tub that the fit sticks come in (used to be same tub for click bits), however it takes 2 of the bags to fill the original tub!

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Contact

platinum.co.uk

  • +448001588025
  • platinum.co.uk
  • info@platinum.co.uk
  • Brislington | Bristol, GBR
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About

platinum.co.uk

Discover food for dogs and cats on a par with human food in the PLATINUM online shop. Dog food prepared with Fleischsaftgarung (FSG) and cat food from the Freshmeatdryer combine a high fresh meat cont...

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