The Trusted Shops Trustmark

The sign of secure online shops

The Trusted Shops trustmark

With online shopping, you have no personal contact with the vendor and you can’t touch the product or try it. To enable you to make orders without any worries despite this, the Trusted Shops Trustmark shows you which online shop has earned your trust and offers an outstanding service.


What does the Trustmark mean for me?

If an online shop bears the Trusted Shops Trustmark, the specialists from Trusted Shops have put the shop through its paces. Here, we will explain what this means in practice, and what criteria we use to ensure that shops certified by us really are secure.

Identity & accessibility

The name and address of the retailer are easy to find and transparently displayed in the shop. It is possible to contact the shop quickly and easily, including by the telephone number.

Security & data protection

Personal data is only collected in the shop if this is permitted by law or if you have expressly agreed to it. You will be clearly informed about the use of your data. Furthermore, the shop must protect your personal data adequately against abuse.

Cancellation & returns

The cancellation policy clarifies under what conditions you can return your order e.g. if you do not like it. If the policy contains restrictions on cancellation, it is checked whether these are permissible – for example for hygiene articles or for tailor-made products.

Products & costs

All shops are checked to ensure that the products offered are described clearly and comprehensibly. All product prices, shipping costs and other additional costs are indicated transparently. With respect to consumers, costs for payments and pre-selected services are not permitted.

Order & transparency

During the trial order process, it is checked whether all legal requirements are met – and whether the ordering process is presented transparently from the first click to the receipt of the goods.

Service & shopping experience

In addition to the requirements in the online shop, we also constantly check the customer service and the entire shopping experience using various criteria. For example, the retailer’s rating must not be worse than 3.0.

All requirements for awarding the Trustmark can be found in the quality criteria.


Where can I see the Trustmark?

Depending on the design and requirements of an online shop, the trustmark can be displayed in different places: for example at the very top or in the footer at the very bottom – or in a box provided by Trusted Shops, which remains visible in the same place above each page.

Do you want to see secure shops directly in your search results?

Then activate the Trusted Shops browser extension, and you will be able to see which shops carry the trustmark right there in your Google search results.

To the browser extension


Does every shop with reviews also have the Trustmark?

Every online shop can use the combination of trustmark and reviews – or only the review system, or only the trustmark.

Important: You can only benefit from Trusted Shops Buyer Protection with every purchase in shops which carry the trustmark. In a shop that only uses the review system, you cannot use the Buyer Protection because the shop is not certified by Trusted Shops.

Trustbadge on desktop

Reviews only

Trustmark and reviews

Trustmark only


Trustbadge on mobile

Reviews only

Trustmark and reviews

Trustmark only


How can I be sure that the trustmark is authentic?

If you are not sure whether the online shop is really certified, just click on the trustmark:

A small box will open showing you the most important information about the shop at a glance. To check the authenticity, click again on the trustmark.

A table with given reviews

Now the shop’s certificate will open in a new window showing the status of the trustmark: It will either be valid or blocked.

Your purchases are only secured with the Trusted Shops guarantee in shops with a valid trustmark.


Check that the URL or Internet address of the certificate begins with “https://www.trustedshops.”.

Also check that the address given on the certificate page matches the address of the shop.

Caution is advised when:

  • The trustmark is not clickable

  • The trustmark is not shown as valid in the certificate

  • A page other than the certificate opens after clicking on the trustmark

  • The certificate is not located on the pages of Trusted Shops (which can be seen by the URL in the browser) but, for example, on the pages of the shop itself

Hi, I'm Clemens!

As a business lawyer, I do what few people want to do when shopping online: I check the legal texts such as the general terms and conditions and the revocation instructions, I check the data protection regulations and work through a whole catalogue of other criteria to check whether an online shop is secure and therefore trustworthy.