Stars in Google and in your shop!

Trusted Shops product reviews

More visitors via search engines, better conversion rates in the shop, less returns and, to top it all, even more valuable feedback! With the Trusted Shops product reviews, companies can collect and show product reviews and also transfer them to Google


 More relevant traffic:

With product reviews, shops receive more relevant traffic for their online shop via search engines e.g. Google Shopping. Individual review comments are unique content, give you additional SEO power and thus have a positive effect on the product page ranking.

  Less returns:

The more comprehensive the information and reviews on a product, the lower the rate of returns – buyers are able to obtain detailed information as to whether the goods meet their expectations and  receive what they anticipate. This also helps you to optimise your range: You see which products are most appreciated.

  More conversion:

Over 72 % of online shoppers read product reviews before purchasing and thus simplify their decision to purchase. Product presentations with stars and reviews are real eye-catchers – they provide the final impulse to buy on the product detail page.

Collect product reviews

Whether automatically via the Trustbadge, with your own e-mails or via the My Trusted Shops system – you decide how you want to collect reviews:

Automatic collection using the Trustbadge technology
The ideal way: With the Trustbadge, you can collect reviews automatically! The collection of reviews for your products blends perfectly into the existing review process.

Simply add the necessary product parameter to the existing Trustbadge code and you can look forward to a constant stream of shop and product reviews.

Find out more about integration here

Collect with your own e-mails

You want to address your customers by e-mail using your own individual review request in your corporate design and your text? This is also not a problem. Via our interface (API), we make the review links available to you. Make use of our configurable review button and integrate it in your e-mails. 

Reviews in the My Trusted Shops system

Over 50,000 users log in to the My Trusted Shops system daily in order to manage their guarantees and reviews. Of course, online shoppers also have the possibility of directly reviewing the purchased products.

Show product reviews in your shop

Our Product Review Sticker is also very easy to integrate, is completely customisable and is mobile-optimised (responsive). Additionally, we also provide the popular rich snippets stars for the organic Google search results and help you improve your SEO ranking!

You also have the opportunity of collectively showing reviews for a product which is available in different variations such as, e.g. colour or size. Thus, reviews for different versions of articles can be shown grouped together.

Integrate the written comments about your products and create more trust in your products and hence less returns.

Not only on the product sticker do you have the the possibility to show your product review stars : you can also display the overall rating stars for each product on the product detail page, separately from the customers' comments. By displaying the review stars prominently and with an individually design, your customers get an idea of the overall rating of the product at first glance.

Product feed
If you are interested in a highly sophisticated and fully customisable solution, we will enable you to download all your product reviews once a day via API. You can thus display your reviews exactly the way you want. Are you interested? Then send us an e-mail at

Your product reviews with Google

Search engines love ratings! Google sees the opinions of your customers as fresh and valuable content, which can have a direct impact on your ranking. But that’s not all. Google has recently started to transfer product reviews to the paid Product Listing Ads in your Google AdWords account and shows your rating stars there!

What do you have to do? Once you have integrated the Trusted Shops product reviews via trustbadge, we transfer your reviews automatically to Google meaning that you can benefit directly from stars underneath your product ads. More clicks, more visitors.

Do you have any questions?

What is the difference between customer ratings and product reviews?

Customer ratings relate to the performance of a retailer or an individual transaction with an online retailer. “Everything’s great, everything’s perfect. The goods arrived on time,” is a classic example. Product reviews, on the other hand, relate to the ordered product and its qualities.  “The red Converse Chucks are really comfortable and go perfectly with light blue jeans,” is a classic example of a product review.

How is a reference to an order ensured?

By gathering product reviews via the trustbadge, a link to a certain order is automatically guaranteed. Product reviews cannot be submitted on the product detail page of the online shop - see Amazon. This ensures that only customers who have actually ordered the product can submit product reviews. 

How are the product reviews transferred to Google?

We automatically transfer all of the product reviews collected by you to Google via a feed. Google then automatically assigns the reviews to your Google AdWords account or your Google Product Listing advertisements. Google is solely responsible for deciding whether and how Google displays the product reviews.

Can I manage my product reviews?

Yes, you can manage your product reviews in your MyTrusted Shops.

Is it possible to display the overall rating of each product?  

Yes, the overall rating is displayed at the top of the product sticker. The individual product reviews are displayed underneath.

Get started!

Product reviews keep moving. Click here to see the most recent developments.