Welcome to Happy Meat! Based on extensive United Nations research, we’ve developed the only source of all-natural beef that can reduce the global footprint of beef by up to 76%. We achieve this by sourcing our meat from uniquely reared ‘dual-purpose’ cows that produce both milk and meat. They’re free range, always nourished naturally and never fed on soy or corn associated with deforestation. As well as having zero additives, preservatives or E numbers – unlike almost any other source of beef – you can trace every Happy Meat product to a single, unique British cow. This way, you can eat meat – worry free. Don’t worry, meat happy.