First established in 2014, The Pagan Witch is a family owned & operated online store. Though we focus on the Pagan and Wiccan community, our customers are not exclusively pagan. We carry a wide variety of goods (incense, candles, Celtic & fairy jewellery, etc.) that appeal to pagans & non-pagans alike. We even have customers in non-pagan churches that come to us for incense and unadorned chalices because they have found our prices, product quality and customer service to be better than those of companies that cater to their own particular faiths.