Online reviews and ratings influence shopping behaviour
Published by Hauke Timmermann on January 7, 2010
According to a recent study conducted by Deloitte consumer reviews and recommendations have an increasing impact on the popularity and the revenue of online-shops. The reputation of a retailer is what online shoppers take into account most when making a purchase online. Find out more about the developments in online marketing and the integration of a buyer feedback system in the following article.


Online buyers can now provide feedback on transactions, rate online shops in a structured way and leave comments, provided they registered for a Trusted Shops guarantee at checkout. Shopkeepers can use these unbiased 

