What on earth has to happen for consumers to use their mobiles for shopping? Until now, no one has found an answer but QR codes might just be it – providing not only added value to the user but the “cool-factor”. Tesco tested a virtual supermarket for the first time in 2012. Backlit billboards in South Korean underground stations were transformed into points of sale (POS).
Is mobile commerce (m-commerce) the new super trend in e-commerce or just a step towards total media convergence? The affiliate network Zanox, has attempted to answer this question by investigating shopping behaviour based on 1000 advertiser programmes, in seven European markets.
In the first part of this article Hendrik Lennarz, e-commerce technology expert a Trusted Shops gave an overview of the current situation in the mobile e-commerce sector. In the following second part he presents some examples of businesses that have successfully integrated mobile commerce into their shops and gives an outlook of what the future will look like for e-retailers.
Find out more about this subject in the following post.
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When was the last time that you left your iPhone at home? A long time ago? The reason might be that iPhone, Blackberry and others are not only useful to managers. It’s not only about being able to answer phone calls at all times but about being able to access and surf the internet without any limitations. But what does that mean for e-retailers?
Are there already any success stories in mobile commerce?
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