Fear of data-misuse influences online-shopping behavior
Published by Hauke Timmermann on July 9, 2009
Although many people have been online-shopping for years the fear of the misuse of personal data remains. A recent study of the German company Fittkau and Maaß shows, that concerns about data security still are an important issue when people use the internet for their shopping. According to the study there is almost no difference between the experienced users and the internet newcomers.
Find out more about consumer behaviour in online-shops.
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