Studies show: Increasing online sales rate up to 40% with buyer ratings!

Recent studies give proof, that buyers’ comments and their experience reviews on web shops have a steadily growing bias on purchase decisions. But how does any etailer really benefit from customer reviews in terms of increasing online sales? Using buyer rating tools, you may boost your chances for bargain. As up to date studies give evidence.

Learn more on chances for bargain with or without Buyer Rating.

A recent survey held by the German E-Commerce-Center for Traders (ECC) in association with the German Postal Bank P.O.S. Transact Company reports growth rates up to 38.7 %.
Looking at small and medium sized businesses, German ECC’s project manager Sebastian Baal strongly recommends the use of buyer rating tools.
In the context of this survey, almost 1,000 test purchases were conducted by 200 online shoppers. Visiting online test shops, they were free to choose any product they liked. Some shops received positive buyer ratings, others did not meet the customer’s requests.
According to this, the study detected only 10 % chances for bargain for those shops, not showing any customer reviews. 13.9 % chances for bargain were memeasured at shops displaying positive buyer ratings.

Buyer Ratings to boost new business

The study has detected a high impact of buyer rating on trust and confidence in eCommerce business. Especially for those online shoppers, visiting at first glance and who do not have any detailed information on the shop, do highly bank on buyer ratings and reviews. This also reflects the result of Germany’s GfK survey conducted in September 2009: 75.4 % of all first time visitors found that buyer ratings are very important; also 68.5 % of all visitors choosing prepayment have set high value on positive rating scores and reviews.

Especially for small and medium sized businesses, these studies have clearly proven a positive impact of buyer reviews. Customer reviews appeared to have a rather low bias on a purchase decisions made by test shoppers who could choose among a variety of alternative of shops.

Web shops displaying buyer ratings encountered a chance for bargain of 59.7 % among test shoppers choosing between only two web shops. Web shops displaying buyer ratings encountered a chance for bargain of 17.7 % among test shoppers choosing between four web shops. Taking into account the distinction, buyer ratings rather influence any purchase decision of first time visitors.

Click here to find out more about the Trusted Shops buyer rating.