Shop optimisation: 10 tips for greater success among female online customers
Women exhibit different buying habits to male customers. How must online sellers react when they want to make their shops attractive to the fairer sex? The trend researchers at iBusiness have put together 10 tips that should help you.
Show the feminine side of your shop.Conversion experts note time and time again that most online shops are made by men for men. Meanwhile, female Internet users dominate interactive shopping – no matter whether it’s via TV, catalogues or the Internet.
When it comes to e-commerce, men are from the drawer, women are from Amazon. Most online shops are made for men, although women shop differently. Tough luck – as feminine web design promotes long customer relationships and stronger sales growth. And even if most men won’t admit it: they too prefer shops optimised for women.
All the more astounding then, that many online retailers don’t take into account the needs of women when designing their online shops. In a very interesting analysis, iBusiness has discovered what strategies online sellers can use to make their shops more attractive to women.
These are the ten tips you should bear in mind:
- Analysing female-friendly sites generates knowledge for your own shop
- Well-connected women enable your business to grow quickly
- Men are on a mission and buy, while women are looking for an experience and shop
- Women disclose information about themselves to gain benefits
- Slow down the purchasing process for the benefit of new contacts
- Identify the relevant product characteristics for women
- The right product beats price
- List short and long-term product characteristics
- Show various different situations for use
- Show the opinions and experience of others
