Spain, too, is firmly caught in the stranglehold of the euro crisis and more and more online merchants are complaining that they are gradually feeling the effects of it. A forecast for the Spanish e-commerce market shows, however, that online trade is growing and growing and growing – in the double-figure per cent range.
This is how e-commerce in Spain will develop in the years to come
eMarketer analysts have some good news and some bad news. First the bad news: online merchants in Spain will have to expect falling growth rates until 2016. And now the good news: turnover from online trade will increase steadily until 2016.
In 2016, Spain is to achieve a turnover of some 25 billion euros (30.21 billion USD) through online trade, as predicted by eMarketer in a market forecast. For the previous year, eMarketer reports an industry turnover of 12.8 billion euros in Spain. This means that the sales volume would double in just four years.
Growth rates are falling
The sales forecast clearly shows that the growth potential in Spain has adapted itself to the level of other European e-commerce nations. In Germany, for example, online trade turnover increased by 18 per cent from 2010 to 2011. The analysts reported growth of around 20 per cent per year well into 2012. It is predicted that the growth rate in 2016 will ‘only’ be ten per cent.
Therefore, the growth rate in 2016 will still be high enough to enable online merchants in Spain to continue to operate profitably. In this spirit: ¡Buena suerte!