If the consumer exercises their right to cancel, any payments they have made must be refunded. But does that include the cost of delivery of the goods to the consumer? The European Court of Justice discussed this issue today and decided: yes, these costs also have to be refunded.
In one or at the latest two generations, internet users will be involved in the marketing, quality control and product development activities of companies as a matter of course. The importance of customer opinions as a trust-creating method is increasing rapidly in online retail.
The international e-commerce platform PrestaShop, a Trusted Shops partner since 2010, has increased its community by more than 250% this year. Its strengths and development which let to this success are presented in the interview with PrestaShop Marketing and Communications Manager, Sabrina Marshall.
The Swedish company Tailor Store demonstrates mass customization in a professional way by allowing to create and order easily personal made-to-measure shirts. This concept not only succeeds in Sweden but also in other western countries such as UK. Jan Höjman, CEO of Tailor Store explains how important the international market is and which role Trusted Shops playes for building trust in the store.
Read more about Tailor Store in the following interview.
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Why search engine marketing might soon be superfluous
Trusted Shops will be at Global E-commerce Summit in Barcelona
The recommendations which consumers trust
Using a decommercialised area to build up links and likes
Trusted Shops and IMRG combine to create single European trustmark
