Buyer Ratings, Facebook & Twitter – advanced marketing for your shop!
‘Powerisers.de’ is an etrader for trendy funsports: Specialized in using space flight technology with high mechanical load capacity, you may be able to jump up to 2 m in height or 5 m in width! Making highly use of social networks, their marketing strategy primarily focuses on these emerging marketing channels. Also, buyer rating, which offers the opportunity for one-on-one dialogues with your customers, has turned out to boost new business as well as customer loyalty.
Learn more about this shop from managing director Marco Schuler.
How would you briefly describe your shop?
In fact, we’re a crazy bunch of people, ready to take the challenge of selling solely these unique sports goods. Due to the fact that we have a narrow range of products, we can surely be called experts on Powerisers Jump aids. Anyone should feel free to contact us with any questions or suggestions on our product, we’re happy to talking to our customers.
When did you launch your online shop?
Our go live was due to January 1, 2006.
Would you call the ‘Powerisers’ shop your fulltime job?
Yes. Currently our staff counts 2 fulltime employees, supported by freelancers on demand, e.g. promotion teams at trade fairs and events.
Do you also run a ‘Powerisers’ store location in addition?
Yes. Our store is located downtown near the station measures 550 sqm: 150 sqm sales floor plus 400 sqm storage area.
What is the impact of Web 2.0 / interactive communication on your marketing strategy?
We care a lot about our buyers’ opinion. In this way, we’re looking at Trusted Shops ‘Buyer Rating’ as being a very strong marketing and research tool.
Recently implemented on our homepage, we are now getting a good idea on our buyers’ opinions and their expectations too. Taking this into account, we are able to deal with any problems just in time. Also, steadily improving our services and our product performance according to our customers’ needs, helps us to keep customers happy, thus loyal.
In addition, we have found our engagement in social networking such as Facebook and Twitter, or our postings at selected online planes, as of being essential to raise awareness for our brand. What you see is what you get: Only visibility and interactive dialogue may establish trust and confidence.
How do you earn your customers’ trust?
We are customer obsessed. Every customer is important to us and we continue working hard to meet his individual needs every single day. Keeping our buyers happy means us being successful!
What are your preferred marketing channels?
We are using Google Adwords and ebay ad commerce. Currently we are working to integrate affiliate programs, such as affilinet and zanox into our marketing plan.
What is your strategy for customer loyalty?
We believe that attractive promotion deals help us winning over the customer. Also we have established a cost-free newsletter service, providing valuable content on a regular basis.
Yet, simple as that, we strongly believe that keeping our customers happy is the most efficient way to keeping them loyal to our shop!
What features are you using on your web shop yet?
We are currently using online videos showing both, our product features and product practice. Also our websites provide high-quality pictures and flash animated features. This helps us best to promote the unique product features.
Trading in Germany and European mainland markets, did you encounter legal difficulties yet?
Oh yes, yet these problems did rather address brand trademark law rather than our online shop business. Also, mistakes in our legal terms & conditions had to be corrected (which is one of Trusted Shops member service core competencies, note by author).
What’s your piece of advice to etailers?
Running your online shop successfully means way more effort than just providing a website. First, you got to know your visitor to turn him into a customer. In this way you will establish trust. Second you have to understand and to meet his needs. This guarantees you to make him a happy customer. Third, understanding your customer’s individual demands gets you to offer the best fitting product and service to him (which is the essential to Trusted Shops Buyer Rating, note by author). This makes him a loyal and valuable buyer, keeping your online shop successful and highly efficient.
What is your main source of information on relevant topics in e-Commerce?
Google and Trusted Shops weekly newsletter.
To find out more about this shop go to Powerisers.
