Despite the prevalence of social media, e-mail remains one of the most efficient and cost-effective means of advertising for online merchants. However, the law imposes strict regulations for online retailers engaging in e-mail marketing. This white paper from Trusted Shops, Europe’s leading trustmark accreditor, is intended to show you how to recognise and operate effectively within these guidelines.
You can download the white paper free of charge here.
E-mail marketing continues to be one of the most efficient marketing channels for online merchants. Target groups can be accurately segmented with minimal wastage, and the success of a campaign can be measured on a realtime basis.
However, the law has placed a number of obstacles in the path of online retailers in order to protect consumers from spam in their inboxes. The laws and regulations which you as an online retailer should know when it comes to sending out e-mail advertising have been compiled for you by the legal experts from Trusted Shops, Europe’s leadingtrustmark with buyer protection.
Furthermore, online retailers should know and put into practice the central factors which are key to successful e-mail marketing. In order to allow you to make the best possible use of this advertising channel, Trusted Shops has put together a practical guide, designed for quick implementation, of essential information on e-mail marketing.
You can get the white paper “Legal stumbling blocks in email marketing” free of charge by subscribing to the Trusted Shops Expert Newsletter. We will supply you with weekly practical subjects such as the right of withdrawal, sector studies, interviews, marketing, usability, search engines and security.
Simply request delivery of the regular Trusted Shops’ e-commerce know-how newsletters and we will send you the white paper “Legal stumbling blocks in email marketing” in PDF format, absolutely free.
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