5 success factors for online-shops
If somebody would ask you about the success factors of an online-shop what would you answer? Ulrich Hafenbradl CEO of Trusted Shops gives an inside to his list of the success factors he has observed during his ten years of daily work with different kinds of online-shops.
Find the way to success in the following article.
1. Interesting range of products
Without being able to offer an attractive products or even unique products it will be very difficult to get a foot into the market. Ty to get into niche markets that can’t be effectively penetrated by brick-and-mortar companies that has to go by the demand of the masses and can’t invest in cost-intensive niche-products. An online-shop can benefit from efficiently marketing these niche-markets and successfully use the long-tail-effect.
2. Get more traffic through clever marketing
A marketing-concept needs a clear message and an adequate sales approach. The following components play an important role: search-engine-optimisation, adverts, keyword advertising, affiliate programs and last but not least public relations. An effective web-controlling allows a performance review of the different approaches. Step by step efficient methods can be established.
3. Increase sales by improving customer experience
Next to the design of the shop it is essential for it be tailored to the particular needs of its customers. It should be easy to use, a good search function, transparency of the different steps of placing an order. Clear prices including shipping costs and all taxes and the different payment methods, clear information of the right to cancel and the time of delivery are important factors for a successful online-shop.
4. How to establish trust
Trust is the main key to the success of an online-store. In most of the cases people are unfamiliar with a shop and the products can’t be physically inspected before buying them. There is always the chance that the product purchased could be faulty and the shop could refuse to replace or exchange it. To convert the visitor into a customer shops often use proof sources like trustmarks from independent organisations or another trusted third party to establish trust.
5. Satisfied customers through perfect delivery and payment processing
To fulfil the needs of the customers and to convert him into a regular customer it is necessary to have a swift order processing. Payment, delivery, delivery status information, handling of returns, guarantees and debt collection should be in tune. Otherwise your customers quickly change to another shop. An additional money-back-guarantee and good customer service can enhance the performance of an online-shop.
