UK marketers admit their own failings in the seventh annual Email Marketing Industry Census by Econsultancy and Adestra. The following infographic clearly highlights some of the key findings from the report such as a majority (61 per cent) of marketers rated their email campaign poor or average.
What on earth has to happen for consumers to use their mobiles for shopping? Until now, no one has found an answer but QR codes might just be it – providing not only added value to the user but the “cool-factor”. Tesco tested a virtual supermarket for the first time in 2012. Backlit billboards in South Korean underground stations were transformed into points of sale (POS).
“I like Chinese” Eric Idle, member of Monty Python, once sang – and many an online retailer could say the same. A huge e-commerce market is currently developing in China, and procurement platform, Alibaba.com has gathered together the most important facts about its online trade.
Cross-border sales in Europe are predicted to rise to a worth of €36bn this year with international consumers spending £10bn on UK sites. This presents a huge opportunity for retailers of all stripes, but what can British businesses do to take a bite of the £10bn sales figure?
Is mobile commerce (m-commerce) the new super trend in e-commerce or just a step towards total media convergence? The affiliate network Zanox, has attempted to answer this question by investigating shopping behaviour based on 1000 advertiser programmes, in seven European markets.
You no longer have to reinvent the wheel every time you want to optimise conversion rates. In 90 per cent of cases simple strategies have been employed and have resulted in significantly better results. They are now established as standard measures. Find out more about the five tips for optimising coversion rates:
IMRG Connect will be holding a Q&A session on May 2 in London, with panelists who will give examples of strategies they’ve employed to drive results in given areas. The conference covers topics like marketing, social, engagement, retention and sales growth.
Nowadays it’s difficult to define a unique selling point (USP) for retailers, but same day delivery is key. Big players like Amazon set themselves apart from their competitors with an optimised supply chain which delivers the quickest mail order logistic on offer.
From now on, shopping.com will be known as the eBay Commerce Network. The name will be changed in all five markets: Australia, Germany, France, the UK and the US. The consumer website http://www.shopping.com will continue to exist as a product and price comparison portal.
Looking at the figures, slowly does it is the new reality for web performance. Pages are bigger and load times are slower, thanks to neglected best practices and increasing resource requests.
